Digital Marketing

Critically evaluate the impact of the internet and digital technologies on the marketing mix elements for an industry sector of your choice.

Recently years, digital marketing is more and more popular and lots of companies try to find a chance to enter the digital market to gain more profit. In the future, I want to choose the Internet marketing. The development of the internet and digital technologies has significant impact on Internet marketing industry.

At first, products are core of the internet marketing. To know the customers’ needs, developing the service of the product is important. For instance, Apple phone design always according from customers’ need, also, the service of Apple can satisfy almost customer. Therefore, internet marketing should do the marketing research to know what product the customer need and develop the product from the customers’ needs. Next is the generating more information and new product to customers. For example, when a customer wants to buy a new computer online, not only the customer wants to know the appearance, size, price, also the function and storage of the computer. So, the physical store is also necessary for internet marketing because physical store can provide experience for customer and sales can introduce the product to help the customer to know the product well. In addition, the marketer also can provide some group that customer can share the experience who have owned the product. On the other hand, exploring the new product is the significant aspect to gain more customers. Conducting the online marketing research, such as survey, some focus group. Knowing the customer needs to generate the new products.

The product can bring the value but not mean the product the cheapest one. Reasonable to set the price in internet marketing is the key aspect. Increasing the price transparency, for instance, the online marketer should transparent the price in different countries because if the price is different, the customers will compare the price and will reject to buy the project. In terms of the concept of price elasticity, the internet marketing should change the price according to the change of the demand of the products.

Another aspect is the place, which it involves the customers can receive the product as quickly as possible and distributing product to customers with demand to minimize time and money. For example, when customer buy product online, the system can find the product quickly in the nearest warehouse and the customers can receive in short time. So, the internet marketing should set the reasonable system that can deliver the product as quickly as possible. Also, the product should available for customer in the find easily. For instance, the product can be put striking place in the website to attract the customers.

The last is promotion. Some tools can be used to promote the quantity of product. For example, using the advertisements, social media to press the information to the audience. Also, using the communication tools can know the customer opinion to the new product or some experience, which can interactive with the customers.  

Your friend is about to launch an online store for sporting gear & equipment. Your friend is seeking your advice regarding social media marketing tactics. Outline some possible social media marketing tactics suitable for an online store selling a variety of sporting gear and equipment.  

At first, the promotion is important. For example, the online store can put advertisement to some high-traffic website to gain more attention. Using the social media, such as Instagram, Facebook to have interactive customers. Also, put more information about the online store, such as what position about the store, it for the high-quality sports equipment for high-level income people or mid-level income people or using the low price to attract customers. And what kinds of product in the online store, the sports equipment for outdoor or fitness. This information is about customer segmentation. In addition, on the social media, posting some sports tips can also gain some customers and interact with customer. At first, the new online has launched, the store can give the first buy product customers discount and the customers introduce friends to buy can give more discounts. Sometimes, some special days, such as Black Friday and some festivals, the store can have promotion and discount for customers.  

Reference

Chaffey,D.&Ellis-Chadwick, F.(2019).Digital Marketing, England:Pearson.

MARKETING THEORIES – THE MARKETING MIX – FROM 4 PS TO 7 PS, professional academy, Retrieved from https://www.professionalacademy.com/blogs-and-advice/marketing-theories—the-marketing-mix—from-4-p-s-to-7-p-s