Mini case of Apple

Apple business model

In recently years, Apple has been developed rapidly, especially the iPhone, iPad and Mac. This is a good example to review and analyze the model the business. In the 1970s, Apple is an early-mover of to design and produce the personal computer. However, there are few people knew and attention to the personal computer. At that time, Apple satisfy primarily to the home computer market although with a premium price tag, still affordable for the mass market. 

With the development of technology, the people of using the PC has increasing quickly because it is easy to use and carry. In the earlier time, Jobs had realized that the quality graphical user Interface was key to success to sell computers to a mass market. In 1980s, Apple has launched Apple III, which has gained the market share in the personal computer. In the early of 21 centuries, Apple has accumulated experience about the design of personal computer. Apple tried to explore other electronics. iPods has become the significant in the portable media player market. On the other hand, Apple Macs has expanded the market share in the personnel computer market and the system gain more customers to preference. With the success of the iPods expanded, Apple has changed the business model, not only to sell the personnel computers, also has launched iPhone and iPad to expand more market share and focused increasingly on the consumer electronics.

The design is the Apple’s value proposition central. And Apple is famous for meticulously designing products to be as user-friendly and elegant as possible. Therefore, Apple has spent heavily in every aspect of the design, quality control and product testing stages. Apple target the premium end of electronic market. In addition, Apple has launched its own website to sell the product also the third party, such as Amazon and eBay. By continuous innovation on designing and business model, Apple has gained the lots of loyalty customers and mass market.

Reference

Apple, the United States, cleverism, Retrieved from:https://www.cleverism.com/company/apple/

Dudovskiy, J 2019, Apple Business Strategy: a brief overview, Retrieved from https://research-methodology.net/apple-business-strategy/

Critically evaluate business and revenue models 

Reviewing the Apple business model, Apple can catch the chance to expand the market share, for instance, in the 1970s, when the personal computer not popular, they started to work, which is prepare for their success of the personal computer at the first time. The second they catch the chance is to launch to other electronics, iPhone, iPod, and iPad, which is the key aspect for the success. These electronics design satisfy the customers and gain lots of loyalty customers. Furthermore, Apple revenue model has been changed to selling electronics rather than personal computer. The most important aspect is the Apple design, in the earlier time, Apple has launched the personal computer, the system is easy to customer use to gain the great profit, not like other computer companies use Windows system. Also, the iPhone and other electronics, the design of the system is easy to use. To sum up, Apple is a great example to explore the business model. Apple can catch the chance and the customers’ needs to design the product to satisfy the customers and make effort to continue innovation of the product.